The first thing to do is to get the web site up and running and to develop and deploy the whole range of tools that will be used to power it.
As far as the look of the web site is concerned, we purposefully use the simple default theme shipped with Drupal. When the organization of the site has settled down, we can then consider changing the look and customize it.
More importantly, we are working to make the information provided by members within blog, book or forum entries easily accessible to those looking for it. Typically, in a forum or in a blog, people read and react to the latest entries. At wechange.org, information posted months or years earlier could be still relevant and interesting today. Often, it is not important when it was posted. That's why we are setting in place some tools that will help to sort the information topically and geographically.