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Ben & Jerry’s Ice Cream in Four EU Countries Tests Positive for Monsanto Roundup Ingredient

Organic consumers - Tue, 2017-10-10 13:53
Environment & Climate, Genetic Engineering, Health IssuesOrganic Consumers AssociationOctober 9, 2017 bj1000x523.png

New Unilever Announcement Falls Short of Groups’ Demand

October 10, 2017

Contact:

European Parliament : Michele Rivasi, michele.rivasi@europarl.europa.eu, +33 (0)6 80 65 52 37
US: Katherine Paul, OCA, katherine@organicconsumers.org, +1 207-653-3090
UK: Pat Thomas, Beyond GM, pat@beyond-gm.org, 44 (0) 795 023 1240

BRUSSELS –The European Parliament today hosted a coalition of EU and US organizations, led by the US-based Organic Consumers Association (OCA), which announced that samples of Unilever-owned Ben & Jerry’s ice cream from France, Netherlands, Germany and the UK contained potentially harmful levels of glyphosate, the primary ingredient in Monsanto’s Roundup herbicide.

Glyphosate was detected in 12 of the 14 samples of Ben and Jerry’s ice cream from across Europe, at levels that raise health concerns (as high as 1.228 ng/mL), according to Dr. John Fagan, chief scientist for HRI Labs, which conducted the tests. Flavors included: Half-Baked, Cookie Dough, Peanut Butter Cup (NL); Chocolate Fudge, Cookie Dough (FR); Half-Baked, Peanut Butter Cup, Chocolate Fudge (UK): and Cookie Dough, Toppea, Peanut Butter Cup, Karamel Sutra, Home Sweet Honey Comb and Cinnamon Buns (DE).”

Speaking at today’s press conference are: Michele Rivasi, Member of the European Parliament for the Greens/EFA; Philippe Lamberts, Member of the European Parliament and co-président of the Greens/EFA group; Gilles-Eric Séralini, Ph.D., professor, University of Caen, and author of numerous scientific studies exposing the health risks of glyphosate; Dr. John Fagan, chief scientist, HRI Labs; Pat Thomas, Pat Thomas, Founder/Director Beyond GM UK; and Katherine Paul, associate director, OCA.

The coalition calling on Ben & Jerry’s to go organic includes: Beyond GM (UK); Sustainable Pulse (Bulgaria); the Monsanto Tribunal (NL); and the Soil Association (UK). About 150 organizations and businesses worldwide have signed a letter to Ben & Jerry’s, asking the company to go organic.

In a statement, Ronnie Cummins, OCA international director, said: “Ben & Jerry’s announcement yesterday that it will source 6% organic dairy is positive news. But that leaves 94% of its supply coming from conventional dairies which use massive amounts of GMO animal feed. We will push for a transition to 100% organic, backed by a legally binding contract.”

Rivasi said: “Glyphosate is everywhere in our food, poisoning our bodies, but our minds are also intoxicated with falsified science ghostwritten by Monsanto. Evidence recently published in the Monsanto Papers exposes Monsanto’s attempts to suppress the research of Professor Séralini that demonstrates the toxicity and tumorigenicity of their most profitable product, Roundup. EFSA failed to produce an independent assessment of the full range toxicity of the Glyphosate. Based on this and other research evidence, Europe should immediately ban Roundup, and all uses of glyphosate in toxic formulations.”

Séralini said: “Research, both from France and the UK indicates that the levels of glyphosate present in most samples of Ben and Jerry’s ice cream likely pose a health risk. The regulatory levels of glyphosate set in the EU and US are based on outmoded toxicology models that fail to account for the properties of hormone disrupters like glyphosate-based herbicides, which can damage health at even very low levels.”

Thomas said: “These test results confirm the grim reality that other UK- and EU-wide testing has shown: almost no food is free from pesticide contamination. Ben & Jerry’s says it’s on a mission to make the world a better place. Inasmuch as ice cream can be used to do that, moving to a fully organic system, from farm to spoon, is the only way to ensure a product free from traces of endocrine-disrupting and carcinogenic glyphosate.”

In July, the New York Times reported on contaminated samples of Ben & Jerry’s ice cream in the U.S.

Available by request: Certificates of Analysis, Statement of Relevance, Description of Analytical Method

The Organic Consumers Association is an online and grassroots non-profit 501(c)3 public-interest organization advocating on behalf of more than two million U.S. consumers for health, justice, and regeneration. Visit www.organicconsumers.org, @OCA_Press.

Tell Congress: Subsidize Healthy Foods, Not Junk Foods!

Organic consumers - Thu, 2017-10-05 14:35
Belong to campaign: USDA WatchAppetite for a Change#Resist and #RegenerateCategory: Health Issues, Politics & GlobalizationArea: USA

Have you ever wondered why genetically modified, pesticide-drenched, over-fertilized, hyper-processed foods are cheaper than organic foods grown without these expensive inputs? 

The answer is simple. These crops, destined to become refined carbohydrates, sweeteners, fats and feed for animals imprisoned in factory farms, get about $20 billion in Farm Bill subsidies every year. 

Organic produce and pasture-raised animal products get no direct support.

According to a study published last year in the Journal of the American Medical Association, Farm Bill crop subsidies contribute significantly to obesity and diet-related disease.

TAKE ACTION: Tell Congress to fix the U.S. obesity and diet-related disease problem by shifting federal farm subsidies from junk food crops to organic produce.Read more

TAKE ACTION BY MIDNIGHT OCT. 11: Keep the Soil in Organic!

Organic consumers - Tue, 2017-10-03 14:54
Belong to campaign: Organic TransitionsSafeguard Organic StandardsCategory: All About OrganicsArea: USA

Should vegetables grown in water, instead of soil, be certified organic?

Big Ag companies, such as Wholesum Harvest and Driscoll’s, say yes. They’re pushing the National Organic Standards Board (NOSB) to let them put the USDA Organic seal on hydroponically grown produce, including tomatoes, cucumbers, squash, peppers and berries.

OCA and other consumer watchdogs say no. Why? Because under USDA organic standards, farmers are required to increase soil organic matter. 

Here’s another reason: USDA organic standards shouldn’t be re-written to benefit companies like Scotts Miracle-Grow. Scotts—the exclusive distributor of Monsanto’s Roundup herbicide—is one of the biggest suppliers of the nutrients, growth mediums, containers, irrigation systems and lighting required for soilless crop production.

TAKE ACTION BY MIDNIGHT OCT. 11: Keep the Soil in Organic! Read more

DEADLINE EXTENDED: Without your help, we'll have to cut back.

Organic consumers - Mon, 2017-10-02 14:40
Ronnie CumminsOrganic Consumers AssociationOctober 2, 2017https://salsa3.salsalabs.com/o/50865/p/salsa/donation/common/public/?donate_page_KEY=12139 oca-1709-fundmeter-1000x523-135.png

Is Google Helping Monsanto Hide the Truth?

First, the good news. The work we're doing together is paying off.

This week, the EU Parliament banned Monsanto lobbyists from attending any meetings there because the Biotech Giant refused to show up for hearings into allegations that it had interfered with safety studies.

This, on top of class action lawsuits by farmers whose crops were damaged by Monsanto’s dicamba herbicide, and hundreds of lawsuits by people who have non-Hodgkin lymphoma cancer after being exposed to Monsanto’s Roundup herbicide, is eroding Monsanto’s power.

This type of progress toward exposing the truth about Monsanto’s products, and the company’s intentional misleading of the public, is a result of the work of millions of people who write, publish and post exposés on Monsanto.

That leads us to the bad news: Now we also have to fight back against corporations trying to keep you from finding and reading the truth about Monsanto.

Our third-quarter fundraising campaign deadline has come and gone. We didn't hit our goal, so we've extended the deadline to midnight, Oct. 2. Can you pitch in today, any amount, to keep this work going? You can donate online, by mail or by phone, details here.

In April, Google introduced new search algorithms and protocols. The company’s stated intent was to block “fake news.”

We’re all for finding solutions to the growing fake news problem. But who decides what is fake, and what isn’t?

As part of OCA’s mission to educate consumers about food, health and the environment, we publish both original content, and articles written by others.

Recently we’ve noticed, as have many independent, alternative and progressive websites, that our web traffic has plummeted. That means fewer readers finding articles about corporations like Monsanto and Dow, pesticides like Roundup and issues like water pollution, global warming and the corruption of our politicians by corporate lobbyists.

Don Hazen, executive editor of the independent news site Alternet, put it this way:

“So the reality we face is that two companies, Google and Facebook—which are not media companies, which do not have editors, or fact checkers, which do no investigative reporting—are deciding what people should read, based on a failure to understand how media and journalism function.”

As you know, we rely on you, our readers, to help pressure lawmakers and corporations, by signing petitions, organizing protests, handing out leaflets, making phone calls and sharing social media posts.

If google and Facebook censor our work, not only does our readership suffer, but our networks shrink and our power is diminished.

Our mission first and foremost is to protect consumers from corporations that poison and pollute.

But now, it seems, to fulfill our missions we’ll need to also fight corporate censors.

We need your continued financial support now more than ever. But today, I’m also asking you to step up your efforts to share our articles and social media content far and wide, to counter the negative impact of Google and Facebook’s censorship.

And please, send this link to sign up for our newsletter and alerts to as many like-minded friends as possible, to help get the word out about what’s wrong with our food system—and what we need to do to change it.

If we don't meet this basic quarterly funding goal, we'll have to cut back on some of our campaigns. Please pitch in whatever you can today—every dollar helps.

Together, we will get out the truth.

In solidarity,

Ronnie Cummins
International Director

 

 

P.S. Last week, a powerful earthquake—the second in a matter of weeks—rattled our Mexico City office, and caused death and destruction for many already impoverished farmers in Mexico.  OCA will donate 15% of this quarter’s donations to help rural farmers. You can donate online, by mail or by phone—details here.

We need your help. To bring in the harvest.

Organic consumers - Tue, 2017-09-26 17:08
Environment & Climate, Genetic EngineeringRonnie CumminsOrganic Consumers AssociationSeptember 25, 2017https://salsa3.salsalabs.com/o/50865/p/salsa/donation/common/public/?donate_page_KEY=12139 oca-1709-fundmeter-1000x523-110.png

“The time has come to reclaim the stolen harvest and celebrate the growing and giving of good food as the highest gift and most revolutionary act.” - Dr. Vandana Shiva

Fall harvest season is almost here. It's that time when the hard work of planting and tending gives way to reaping the benefits.

You may not realize it yet, but the anti-GMO, pro-safe and healthy food movement is on the verge of a harvest of its own.

But we need your help to bring it in.

With only two days to go, we are barely halfway toward our third-quarter fundraising goal. Can you pitch in today, any amount, to keep this work going? You can donate online, by mail or by phone, details here.

Like you, I was discouraged when our Monsanto-owned Congress failed us on GMO labeling. We didn’t let that loss stop us.

We hope you won't stop, either. We still need you. Because with your help, we will win so much more than just a label.

I’m happy to report that all signs point to the breakdown of Monsanto’s degenerative agriculture system, and the birth of a truly regenerative food and farming system.

Momentum is on our side. Monsanto and the rest of Big Ag are under siege.

Farmers and others who have non-Hodgkin lymphoma because they were exposed to Monsanto’s Roundup herbicide have filed highly publicized lawsuits.

Those lawsuits led to the discovery of evidence that Monsanto colluded with the EPA to knowingly deceive the public about the health risks of Roundup and glyphosate.

U.S. Right to Know, a group OCA partially funds, has worked relentlessly with mainstream media to get this critical information to the public.

Farmers are rising up, too—including those whose crops recently were devastated by Monsanto’s dicamba-resistant weed killer.

More importantly, consumers are fighting back—and winning.

The citizens of Tonganoxie, Kansas, have stalled Tyson’s plans to build a $320-million poultry factory farm.

OCA is working with activists in Nebraska to stop Costco from building an even larger factory farm in their state.

And our lawsuit against Sanderson Farms, whose chicken contains a long list of drugs and antibiotics, is just the tip of the iceberg when it comes to taking on Big Poultry. Stay tuned.

With your help, we’re also taking on the industrial dairy by exposing companies like Ben & Jerry’s which pretend to be “sustainable.”

We’ll use our testing of Ben & Jerry’s ice cream, which contains glyphosate, to pressure the Unilever-owned brand to go organic—and begin the transformation of the U.S. Dirty Dairy industry.

You should be proud of your place in this movement. Thanks to you, it’s only a matter of time before we stop Big Ag, Big Biotech, Big Food and Big Pharma from stealing our harvest.

Right now, we’re at risk of having to cut back on our work unless we meet our operating budget by the end of this month. Please help keep the momentum going by making a generous donation today—details here.

As always, thank you!

In solidarity,

Ronnie Cummins
International Director

 


P.S. Donate today, and we’ll give 15% of your donations to impoverished farmers in Mexico whose homes were devastated by recent earthquakes. You can donate online, by mail or by check, details here.

When disaster strikes close to home.

Organic consumers - Thu, 2017-09-21 18:26
Environment & Climate, Genetic Engineering, Health IssuesRonnie CumminsOrganic Consumers AssociationSeptember 20, 2017https://salsa3.salsalabs.com/o/50865/p/salsa/donation/common/public/?donate_page_KEY=12139 oca-1709-fundmeter-1000x523-0.png

“The earth is what we all have in common.” – Wendell Berry, farmer, naturalist and writer

For weeks now, like most North Americans and people everywhere, I’ve followed the nerve-wracking news reports of climate chaos and violent weather in many parts of the world.

Shocking. And heartbreaking.

From afar, I watched CNN’s live coverage as Houston, my hometown, was flooded with not just rain, but also toxic chemicals from oil refineries and chemical plants that dominate the Texas economy.

In Northern California, where I attended an organic seed conference, I saw skies thick with smoke from massive forest fires raging in the Northwest.

This week, disaster struck even closer to home. On Tuesday, a powerful earthquake—the second in a matter of weeks—rattled our Mexico City office.

Everyone is fine, but one of our Mexico City staff lost her family’s apartment. Seven of her neighbors died when their four-story building collapsed.

Beyond Mexico City’s borders, in impoverished rural areas wracked by hurricanes or hit by two back-to-back earthquakes, three million people who were already struggling with the basics of food and shelter, now have nowhere to turn.

OCA wants to help. We hope you’ll help, too.

Today, we launch our third-quarter online fundraising campaign. As a staff, we asked ourselves if we should hold off on this campaign.  There are so many people in need right now.

Then we had an idea. What if we reached out to you, our regular donors, with this offer: Donate to our 3rd-quarter campaign, and we’ll give back 15% of your donation to help farmers and others in Mexico hit hard by the recent earthquakes. Click here to donate online, or find out how to donate by check or mail.

Right now, our Mexico-based Vía Orgánica team is collecting food from our farm and organic food store in Mexico, along with clothes and other much-needed necessities. We’re trying to get these supplies to the areas where they’re most needed. We’ll use 15% of your donation to help buy food, clothes and other supplies, and pay for transport.

We’ll also donate to Yolcan, an organization in Mexico working to protect sensitive island farms that “float” above the surface of Mexico’s Chinampas canals. Farmers tending these lands, which provide Mexico City with much of its fresh organic fruits and vegetables, have been hit hard by the earthquakes.

These are tough times. In addition to organizations like ours asking for your continued support, you’re also being asked to pitch in to help the victims of these many and recent natural disasters.

It’s a lot, I know.

But the truth is, we can’t fight the corrupt corporations and politicians disrupting the climate and poisoning your food system without your help.

We can’t build a better food and farm system without your support.

Nearly 80 percent of our support comes from individuals like you, who understand the importance of challenging the status quo, while simultaneously supporting an organic regenerative alternative that we know will provide chemical-free food, better health, a cleaner environment and, most importantly, begin to reverse global warming and stabilize the climate.

The recent hurricanes, earthquakes and fires are a wake-up call. They remind us that we are all vulnerable.

But this thought also comes to mind: In a larger sense, each disaster ultimately affects all of us. Because we share a common home, Earth.

And how we care—or don’t care—for our common home, including our soils, waters and forests, has consequences for all of us.

Please make a generous donation today. We’ll use 15% of your donation to help the victims of recent earthquakes in Mexico. You can donate online, by phone, or by check—details here.

In solidarity,

Ronnie Cummins
International Director

 


 

P.S. Donate today, and we’ll give 15% of your donations to impoverished farmers in Mexico whose homes were devastated by recent earthquakes. You can donate online, by mail or by check, details here.

Velorution Moulton AM Builds

velorution - Sun, 2017-09-17 21:48

These are some of the examples of our recent customer builds of AM Moulton Bikes:

Moulton Jubilee 105

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Moulton Marathon

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Categories: Liveable cities

Tell Your Senators: Vote NO on Trump’s Pick for Top USDA 'Scientist'!

Organic consumers - Thu, 2017-09-14 12:38
Area: USA

The job of Chief Scientist at the U.S. Department of Agriculture (USDA) is supposed to be reserved for “distinguished scientists with specialized or significant experience in agricultural research, education, and economics.” 

But if Trump has his way, the job will go to his former Iowa campaign manager, Sam Clovis—who isn’t even a scientist, much less a “distinguished” one.

TAKE ACTION: Tell Your Senators: Vote NO on Sam Clovis for Chief USDA Scientist! Read more

Ultra light Uber cool - Ahooga

velorution - Mon, 2017-09-04 19:19

City style has never been so breezy

Your options for pedal-assisted folding bikes have never been richer, but then many would argue choices remain limited for ‘doing it in style’, unless you’re willing to go to extraordinary custom-build lengths, of course.

Belgium-designed Ahooga brings to the table plenty more than a smooth aesthetic and if you’ve some aspirations for something with unique flair then the label is well versed in delivering custom paintwork within a four week turnaround. Theoretically available in 215 colours spanning matt or glossy finish, there are few other folding labels willing to go to such lengths to deliver love at first ride.

Even by electric bike standards, the ride is effortless. Built around a super-stiff aluminium frame, and nimble 20-inch wheels, there are hints of BMX-like agility paired with the comfort of a sit up and beg bicycle. Finally, a hint of city speed is delivered via a smattering of high-end componentry, as well as the trusty kick of an EU certified powerful 250W rear hub motor.
Per charge, the Ahooga will typically deliver between 50 to 70 kilometers of assistance, all depending on your local topography. The battery can, of course, be switched off to save the juice on the flats. Should you wish to travel under one’s own steam the a 52 tooth chainring at the front will deliver great top-end speed, while a 11 to 28 tooth cassette opens up further potential as the inclines steepen.

The fold is intuitive: a lift of the saddle sees the rear wheel pivot under the frame. A further fold at the handlebar and you’re ready to hit the tube. It’s a mere ten second process to pack the bike down to 33” x 29” x 11”. Lifted at the top tube, your non electric build will tip the scales at just 10 kilograms; adding a battery and motor only adds a 3kg penalty, placing the Ahooga among the more manageable e-folding packages on the market.

Attention to detail, a crucial factor in any folding build, is taken a step further with clever roll and snap guards that will protect from urban road grime. There’s no overkill here, the bike retains elegance, but adds convenience with features like a theft-protection ID and trusty Schwalbe Kojak tyres as standard. For added puncture protection, an upgrade to Marathon Plus tyres is also an option.

Fancy the full Ahooga package? Customers can pick and choose from a range of transport covers, bags, baskets, racks, phone mounts and child seats, all available to order alongside your build of choice.

Categories: Liveable cities

Have Stephen Colbert and Jimmy Fallon been GREENWASHED?

Organic consumers - Thu, 2017-08-31 14:45
All About Organics, The Myth of Natural, Environment & Climate, Health IssuesOrganic Consumers AssociationAugust 30, 2017 greenwashed_1000x523.png

Late-night rivals Stephen Colbert and Jimmy Fallon don't just compete for ratings. They’re also locked in a battle over whose Ben & Jerry’s flavor—Colbert’s “AmeriCone Dream” or Fallon’s “The Tonight Dough”—is the more popular seller.

Here’s what we think: Colbert and Fallon should both #DumpBenandJerrys until Ben & Jerry's commits to a 100% organic supply chain!

TAKE ACTION! Click here to tweet at Stephen Colbert and Jimmy Fallon: You’ve been greenwashed! Dump Ben & Jerry’s!

Two left-leaning celebrities, known for their outspokenness on progressive issues, battling it out over who can sell the most Ben & Jerry’s ice cream? It’s a perfect fit for Ben & Jerry’s greenwashing campaign.

But would Colbert and Fallon want their images plastered on ice cream packages if they knew that 10 of 11 samples of Ben & Jerry’s ice cream tested positive for Monsanto’s Roundup herbicide?

Would Colbert and Fallon want to associate their brands with the Ben & Jerry’s brand, if they knew that the Vermont-based (but Unilever-owned) brand was responsible for massive water pollution?  

And dairy farmer bankruptcies?  

And animal abuse? 

We don’t think so. That’s why we’re asking you to let Colbert and Fallon know that Ben & Jerry’s is a fraud!

TAKE ACTION! Click here to tweet at Stephen Colbert and Jimmy Fallon: You’ve been greenwashed! Dump Ben & Jerry’s!

Yet another new study linking pesticides to birth defects has just been published.

Pesticides, which we know are especially dangerous for children, have no place in ice cream. And industrial factory farms, which rely on millions of acres of heavily sprayed GMO crops, have no place in a healthy food and agriculture system.

We hear through the corporate grapevine that sales of Ben & Jerry’s are trending down. Let’s keep it that way. Until Ben & Jerry’s cleans up its act, and goes organic!

Tell these corporations: Don’t pollute our fruit!

Organic consumers - Thu, 2017-08-24 12:51
Belong to campaign: Safeguard Organic StandardsStop Toxic SludgeAppetite for a ChangeCategory: All About Organics, Environment & Climate, Health IssuesArea: USA

Toxic oil drilling wastewater from companies like Chevron is being used to grow some food in California - food that is sold in grocery stores across the country!

The wastewater contains chemicals used in fossil fuel extraction, including some that are linked to cancer and reproductive harm, such as ethylbenzene and toluene.

This practice threatens the safety of our children and the adults who eat this food, the farm workers who irrigate and pick the crops, and the environment.

Popular food companies that market their brands as “healthy” are involved in this practice, including The Wonderful Company, known for brands such as POM Wonderful, Wonderful Pistachios, and Halos mandarins, and Grimmway Farms, a major U.S. carrot producer, including “Bunny-Luv” Carrots”

Tell these companies: I won’t buy your products until you and California Governor Jerry Brown put an end to this dangerous practice.Read more

Karezza sex is the key to a passionate love life. Find out what it's all about

Go to www.reuniting.info - Wed, 2017-08-23 17:19

Here's the newest thing everyone's buzzing about: Karezza sex! What exactly is this and how will it spice up your sex life? Read on!

The rules are laid out pretty loud and clear — When it comes to sex, having orgasms is the ultimate goal every couple has. And that is the shortcoming (pun intended) of the way we perceive sex. Much like life, sex isn’t a destination, it’s a journey.

People are always looking to reinvent their sex life and are always hunting down new ways to spice things up in the bedroom. Experts around the globe have been trying to do the same and here’s the newest thing everyone’s buzzing about — Karezza sex! What exactly is this? Who came up with this? What’s the history behind this and how will it spice up your sex life? Read on!

Experts have said that if couples can ignite the kind of passion Victorians showed towards sex, their love life would be way more exciting. The secret of real intimacy lies in a bedroom practice from the 19th century called Karezza. Karezza encourages both males and females to abstain from orgasms while having sex. The basic gist of the idea is: abstain from climaxing and your love making experience will be longer and more intimate. Don’t focus on orgasms, focus on forming an emotional connection and affection to create a deep feeling that leaves you feeling loved and fulfilled.

Karezza involves a lot of caressing, passionate gazing and touching instead of focusing on orgasming. Of course, not everyone agrees with this technique. Many people have put forth arguments saying why would they run a race and not even cross the finishing line? But there have been a plethora of couples who have said that this Victorian technique has really helped their sex life and they enjoy making love more often now.

Doctors believe that tuning into your sexual energies and channeling them in the bedroom via passion sends sensations that feel like electricity running down your body and create a full-body orgasm that can last as long as you want it to, instead of the rather brief type genital orgasm that everyone runs towards.

Here’s the main question though: Would you enjoy sex that does not involve orgasms? Tell us what you think.

Original article

Topic:
Categories: Healthy sexuality

Abus Kranium

velorution - Tue, 2017-08-22 13:46

Designer Anirudha Surahbi’s Kranium liner is a brilliant innovation. It’s strong, flexible, and offers unrivalled protection to your head if you’re unlucky enough to come off your bike.

You hope that the helmet you wear will protect you in the a crash.
But safety has been slow to progress – until now. After three years in development, the Abus Performance and Abus Ecolution Helmet, each with a Kranium liner, marks a revolution in helmet technology. The Kranium liner was created by industrial designer and Royal Collage of Art graduate Anirudha Surahbi. He was inspired to come up with it after a cycling accident, which resulted in a cracked helmet and a concussion. “Helmets hadn’t changed in 40 years,” he says. If your helmet receives an impact it should be replaced because it develops small fractures,” he explains.

The inspiration for using honeycomb cardboard came from a nature documentary. He learnt that a woodpecker will peck a tree 10 times a second and its head goes through a huge amount of shock every time it makes contact. The woodpecker has honeycomb- structured cartilage that reduces the force of the impact. Surabhi saw that this structure could be an ideal basis for a ultra-safe, strong, lightweight helmet. The Kranium helmet uses laser-cut, dual-density recycled honeycomb cardboard. The board is built into a lattice structure, that is designed to be stiff in certain places and flexible in others. each segment is slotted together with a simple numbering system, and these pieces form a protective shell for your head.

When tested against the British Standards (EN 1078) at Imperial College, the Kranium absorbed more than three times the amount of impact energy compared with regular cycling helmets. So, during a crash, the impact is reduced, making it less likely you’ll suffer head injury. When standard helmets are tested according to the EN 1078 standards, they record impact values ranging from 200 to 250g. When the Kranium helmets were tested at TUV test labs in Germany and HPE test labs in Surrey, they recorded improved impact values ranging from 75g to 170g. Ani explains “Some helmets only just meet regulations and some helmets on the market don’t get anywhere near. This is the reason why we designed the Kranium: it’s stronger and safer.”

Categories: Liveable cities

Is VICTORIAN sex the key to a more passionate love life? (The Daily Mail)

Go to www.reuniting.info - Fri, 2017-08-18 02:44
Is VICTORIAN sex the key to a more passionate love life? Controversial technique from the 19th century promises to improve any relationship
  • The practice of karezza encourages a focus on intimacy rather than orgasm 
  • The phrase, which is taken from the Italian word for 'caress', was coined by Chicago obstetrician and gynecologist Dr. Alice Bunker Stockham in 1896
  • By not having a 'finish line' couples will experience sexual energy for longer

Relationship experts are constantly coming up with newfangled ways to make sex more exciting for couples, but some specialists claim that when it comes to passion the Victorians had it right.

In a new book, London-based sex therapists Mike Lousada and Louise Mazanti reveal that a bedroom trend from the 19th century could be the key to better sex and closer intimacy.

The practice, karezza, encourages both men and women to abstain from orgasm during sex, in order to allow both partners to enjoy longer, and more intense, periods of sexual energy.

The word karezza was coined by Dr. Alice Bunker Stockham in 1896, a Chicago obstetrician and gynecologist, who was only the fifth woman to become a doctor in the United States. 

Dr. Stockham was an outspoken feminist who crusaded for birth control, a ban on corsets and sexual fulfillment for both men and women. 

Rather than focusing on physical desires karezza, derived from the Italian carezza which means caress, encourages couples to focus on intimacy involving eye gazing and light touching. 

The practice, which was also known as coitus reservatus, or sexual continence, was highly controversial in the Victorian era, however still proved popular among more forward-thinking couples.

And now, Lousada and Manzati, authors of Real Sex, claim that by implementing the practice of karezza in their own sex lives, modern-day couples can learn to appreciate 'subtle sensations' that often go unnoticed.

Speaking to the Metro they said: ‘The point of the exercise is to move away from friction-based sex and to create an awareness of more subtle but equally pleasurable sensations.  

‘When we really tune in to these sensations, a bit like electricity running through our body, then our whole body can become orgasmic. 

'This creates a full-body orgasm that can last as long as we chose for it to, instead of the rather brief type of genital orgasm that we refer to as a ‘pelvic sneeze’.’ 

Their theory is supported by doctors and karezza has been seen as a natural alternative to Viagra, and possibly a cure for sexual dysfunction, or lack of desire, in women.

Exploring the connections between sexual behavior, neurochemistry, and relationship harmony, doctors have found that 80 different regions of the brain reach their maximum activity during orgasm.

This overstimulation of the pleasure receptors can desensitise the brain to pleasure or create a craving for more, leading to unhealthy cravings and an imbalance in the brain's harmony. 

Research shows that in karezza sexual energy continues to flow as there is no 'finish line', which advocates say helps to prevent boredom with a partner. 

KEREZZA (sic) DEFINED: NO-CLIMAX INTERCOURSE
  • Smiling, with eye contact 
  • Gazing into each others eyes for several moments 
  • Synchronised breathing 
  • Cradling, or gently rocking, your partner’s head and torso 
  • Holding, or spooning, each other in stillness for at least twenty minutes to a half-hour 
  • Wordless sounds of contentment and pleasure 
  • Stroking, hugging and massaging with intent to comfort, rather than gain something 
  • Lying with your ear over your partner’s heart and listening to his or her heartbeat for several moments 
  • Touching and sucking of nipples/breasts 
  • Gently placing your palm over your lover’s genitals with intent to comfort 
  • Making time together at bedtime a priority, even if one partner has to get up and work on something afterward

Original article

 

Topic:
Categories: Healthy sexuality

Like you, I'm saddened. And worried.

Organic consumers - Thu, 2017-08-17 15:07
Environment & Climate, Genetic Engineering, Health IssuesRonnie CumminsOrganic Consumers AssociationAugust 16, 2017https://salsa3.salsalabs.com/o/50865/p/salsa/donation/common/public/?donate_page_KEY=13858 End Factory Farming donate 1000x523

The news reports get uglier, more divisive, more disheartening with each passing day.

Like you, I’m saddened. And worried.

Like you, we in the OCA office are finding it difficult to stay focused on our mission, to regenerate our food and farming system, our health, and our planet. 

But you and I know we must forge ahead.

You’ve always supported our joint struggle for an organic and equitable food system. For a chemical-free environment. For corporate accountability. For peace, justice and sustainability.

Despite the turmoil that surrounds us—in fact, because of it—we are doubling down on our mission.

That mission requires us to strike at the heart of the absolute worst manifestation of our degenerative, exploitative, extractive industrial food and farming system—the $1-trillion factory farm industry.

Late yesterday, a New England donor, inspired by our campaign to force Ben & Jerry’s to go organic, made a generous offer.

The donor, who asked to remain anonymous, will match up to $25,000 in donations raised between now and midnight, Monday, August 21. That means your donation today will be worth twice as much. Can you pitch in today to help us take advantage of this matching gift offer? Details here.

We’re grateful for this surprise offer—and not just because we’re rapidly expending resources on this campaign. (We are, by the way).

We’re grateful because this generous offer validates our strategy: To erode Ben & Jerry’s brand so much that the company begins the long-overdue transition from Dirty Dairy to an organic regenerative system that respects and rewards farmers and farmworkers, doesn't abuse animals, no longer pollutes waterways or degrades soil, and produces a safer, organic consumer product.

Some of you have questioned our Ben & Jerry’s campaign. There are worse companies out there, why not go after them?

Two reasons.

One, Ben & Jerry’s (owned by international giant Unilever) is a billion-dollar fraud. Consumers have the right to know that behind the phony “social responsibility” and “caring dairy” claims is a profit-maximization strategy that relies on the shameless exploitation of farmers, farmworkers and animals, and the massive use of pesticides like Roundup (which we found in Ben & Jerry’s ice cream) and atrazine, used to grow GMO crops to feed dairy cows.

Two, Ben & Jerry’s has enough buying power to exert a tremendous positive impact on the dairy industry—and by extension, on human, animal and environmental health. In other words, this company is perfectly capable of walking the walk, not just talking the talk. This campaign is winnable—if we keep the pressure on. And a win in Vermont is win for us all.

Ben & Jerry’s isn’t the only factory farm culprit we’re focused on right now. We recently exposed the long list of drugs, hormones and pesticides detected in Sanderson Farms’ so-called “100% Natural” chicken products, and the fact that Sanderson’s chicken finds its way, unlabeled and unidentified, into schools, hospitals and restaurants.

Our lawsuit against Sanderson Farms is working its way through the courts. We will not give up until everyone knows what’s in this chicken, and how false Sanderson’s statements are.

These two campaigns have been labor- and resource-intensive. They’ve required expensive testing, extensive media and consumer outreach, legal fees, and volunteer mobilization for the eight-city Ben & Jerry’s protests we organized last week, and the future protests we are planning.

But these strategic campaigns are a critical to our overall goal: end factory farming.

We will never stop working to reform food safety and agricultural policy. But in today’s political climate, controlled by an administration that brags about putting corporate profits first, and public health and the environment last, our best hope for ending factory farming lies in educating consumers, defeating corporations in the courts, and damaging brands like Ben & Jerry's and Sanderson Farms in the marketplace.

Factory farms are fueled by millions of acres of GMO crops, grown to feed chickens, pigs, beef cattle and dairy cows.

Bring down the factory farms, and the market for Monsanto’s GMO crops is drastically reduced.

Bring down the factory farms, and the massive pollution, the public health curse of antibiotic-resistance, the unspeakable animal cruelty, the contaminated food—it all goes away.

You can help us replace factory farms with organic, regenerative alternatives, by supporting these campaigns, and others like them. Please double your impact with a donation today. Details here.

Thank you!

In Solidarity,

Ronnie Cummins
International Director

 

 

P.S. Please help us take advantage of this surprise $25,000 matching gift offer by making a generous donation today. Together, we can expose factory farms and force companies to transition to organic. You can donate online, by mail or by phone, details here.

Impossibly Fake

Organic consumers - Mon, 2017-08-14 16:14
August 13, 2017Organic Consumers AssociationKatherine PaulAll About Organics, The Myth of Natural, Genetic Engineering, Health Issues burger question mark cartoon colors junk food cc 1000x523.jpg

It’s tough to even know where to start with this one, but here goes

A company called Impossible Foods, with $257 million in venture capital funding, recently launched its fake, genetically engineered Impossible Burger—even though, the FDA (supposedly in charge of food safety) can’t say if the burger’s “secret sauce”—soy leghemoglobin—is safe.

How can Impossible Foods put soy leghemoglobin in food if the FDA hasn’t deemed it safe? The New York Times explains:

The F.D.A.’s approval is not required for most new ingredients. Companies can hire consultants to run tests, and they have no obligation to inform the agency of their findings, a process of self-affirmation.”

While you let that sink in . . . here’s the other half of that story. Impossible Foods asked the FDA to weigh in on the safety of its “secret sauce” ingredient, even though it wasn’t required to. The agency did. This is what regulators wrote in a memo to Impossible Foods:

“F.D.A. believes the arguments presented, individually and collectively, do not establish the safety of soy leghemoglobin for consumption,” nor do they point to a general recognition of safety.”

Despite that statement, the Impossible Burger went to market. Because, as it turns out, a company can introduce into the food system a product or ingredient that the FDA says may not be safe—as long as the FDA doesn’t say the product is unsafe.

That’s one issue with the Impossible Burger. Here’s the other. According to Max Goldberg, author of “Living Maxwell,” Impossible Foods uses genetic engineering to make the secret sauce that the FDA won’t say is safe. In his column, which appeared on the same day as the New York Times article, Goldberg raised the question of genetic engineering, and whether Impossible Foods is misleading consumers. Goldberg explains how the Impossible Burger is made:

The key to the Impossible Burger is making the burger look and taste like a regular hamburger. Impossible Foods accomplishes this, at scale, through genetic engineering.

Impossible Foods begins with the gene for a protein called leghemoglobin, a heme protein that is naturally found in the root nodules of soy plants. It then takes a strain of genetically-engineered yeast and adds the soy leghemoglobin gene, and proceeds to grow the yeast via the fermentation process. The company isolates the leghemoglobin, or heme, from the yeast and adds that genetically-engineered protein to the Impossible Burger.

To read the company’s website, however, you’d be hard pressed to figure out if you’re eating GMO. And that may be intentional.

Michael Hansen, senior scientist at Consumers Union, told Goldberg:

“The way in which Impossible Foods is loosely and interchangeably using the word “heme” is misleading consumers. The average person with no scientific background would reasonably read the FAQ section of this website and think that the genetically-engineered heme in the Impossible Burger is ‘identical’ to the heme that humans have been consuming for hundreds of thousands of years in meat and other foods. This is categorically not true.”

If you find this all a little impossible to understand, much less believe, well, welcome to the dark side of “food tech.”

Of Burgers, Blood and Balderdash

Read ‘Impossible Burger’s ‘Secret Sauce’ Highlights Challenges of Food Tech’

Read ‘Impossible Foods Is ‘Misleading Consumers’ About Its GMO Protein, FDA Rejects the Claim That It Is Safe for Consumption’

Could this Victorian sex move revitalise your sex life?

Go to www.reuniting.info - Sat, 2017-08-12 01:25

Sometimes in a relationship, sex can get a little stale.

It’s perfectly normal, but as a sex writer the number one question I get asked is ‘how do I get those first time feelings back?’ The honest truth is that you can’t. There’s no way of making things totally new again. But there are plenty of ways of making them deeper, more passionate and more exciting than ever before. And isn’t that just as good?

Two people who are trying to bring better, happier and healthier sex are Mike Lousada and Louise Mazanti, authors of new book Real Sex.

There’s a whole lot to Mike and Louise’s theories (an entire book’s worth in fact!) but reading their book, on specific exercise struck me as properly effective. So, we’re sharing it with you.

The Karezza exercise from Real Sex by Mike Lousada and Louise Mazanti PhD

This exercise is a variation on the original version, developed by Dr Alice Stockham and described in her 1896 book Karezza: Ethics of
Marriage.

Its aim is to increase awareness of subtler sensations and to move away from orgasm as the goal of sex. the name comes, she said, from the Italian for caress – ‘carezza.’

This exercise is most effective with a partner but you can also do it on your own. it focuses on male-female partnering but includes other
possibilities.

1. Start with the man lying on one side and the woman on her back.
The man manoeuvres himself so that one leg lies over the woman’s legs. The man brings his genitals into contact with the woman’s
genitals – it’s important that they’re touching. The man does not need to be erect although if he gets an erection during this process, that’s okay, too.

2. If done between same-sex partners, either gender can simply hold their genitals against the other’s and begin the exercise as above.


3. If you don’t have a partner, you can simply lie comfortably and hold your hand over your genitals without moving it and without trying to make anything happen.

4. The idea is simply to lie with genitals touching, without movement, without penetration, for at least 30 minutes. Let your breath be soft and relaxed, breathing deeply without forcing it.

5. As you lie together you can make eye contact. Keep your attention in your genitals and notice what you feel as you lie together in this
way. There may be a strong impulse to move into penetration. You may want to begin giving your genitals more stimulation. Resist the temptation to do so.

6. Maybe at first sight this seems like a stupid exercise and you may not notice anything happening. If you are used to intense stimulation
or firm movements in penetration you might not notice the subtler feelings that can arise from this exercise.

7. Stay present with the experience and try to feel the subtler sensation of sexual energy – the background pleasure that is always available to us if we allow it and if we’re not focused on how we expect sex to feel or look like.

8. After a while, you may begin to feel some gentle sensations first in your genitals then moving out through your whole body.

9. Allow this expression of Eros energy to flow through your body just by focusing your intention on sensation, however subtle or strong
it might feel. Gradually it may begin to feel like a kind of sexual electricity shivering through your body.

10. It may be difficult to notice when you first try this exercise, but repeated practice of this exercise will give you intense feelings of pleasure and a deep sense of connection with your partner.

11. It’s possible in the Karezza to experience orgasm without any physical stimulation or movement and for pleasure to flow through
both partners without involving any sexual ‘techniques’.

So why is the Karezza an important part of your sexual arsenal? Well, we chatted to the authors Mike Lousada and Louise Mazanti, who told Metro.co.uk:

‘The point of the exercise is to move away from friction-based sex and to create an awareness of more subtle but equally pleasurable sensations.  Its relevant today because pornography tends to focus on the idea that more intensity means better sex.

‘Sadly, the more we focus on intensity, the more we lose connection with more subtle pleasures.  The Karezza helps us to reconnect with what at first seem subtle sensations but are, in fact, more powerful than big thrusting movements.

‘When we really tune in to these sensations, a bit like electricity running through our body, then our whole body can become orgasmic.  This creates a full-body orgasm that can last as long as we chose for it to, instead of the rather brief type of genital orgasm that we refer to as a ‘pelvic sneeze’.’

So if you haven’t got any weekend plans, can we suggest that maybe you spend Friday night in bed..? You can find out more here.


Original article

Topic:
Categories: Healthy sexuality

The Monsanto Papers and Weedkiller in Ben & Jerry’s Ice Cream—What's the Connection?

Organic consumers - Thu, 2017-08-03 14:59
August 1, 2017Organic Consumers AssociationKatherine PaulHealth Issues, OCA in the News stars1000x523.png

Sometimes the stars align. This is one of those times.

Not long after the Organic Consumers Association (OCA) announced that Ben & Jerry’s ice cream tested positive for glyphosate, the key ingredient in Monsanto’s Roundup weedkiller, another story broke—one that validates the importance of finding glyphosate, even at low doses, in any food.

According to internal Monsanto documents (and as reported by GM Watch, Sustainable Pulse and other news outlets), Monsanto forced the retraction of a critical long-term study, first published in 2012, showing that very low doses of Monsanto’s Roundup herbicide—lower than those detected in Ben & Jerry’s ice cream—caused serious liver and kidney damage in rats. (We also tested four organic brands—Alden's, Julies, Three Twins and Whole Foods 365 Organic. All tested clean, except the 365 store brand, which had a trace of AMPA, a glyphosate metabolite).

Shortly before the study was retracted, the editor of the journal that originally published the study, began working for Monsanto, under a consulting contract. (The study, led by G.E. Séralini, was republished in 2014, by the Environmental Sciences Europe).

Since the New York Times first reported on OCA’s testing findings, the news about Ben & Jerry’s has been picked by thousands of media outlets, including TV stations, in the U.S. and internationally, including in Germany, the U.K., France, Mexico, Portugal and Japan.

No surprise, it didn’t take long for critics to come out of the woodwork—mostly the usual suspects who defend Monsanto. Their criticisms focused largely on the amounts of glyphosate detected in the ice cream, and how they fall below the U.S. Food & Drug Administration (FDA) “allowable safe levels”—levels that don’t take into account the latest research.

That latest research, in addition to the Séralini study, includes a peer-reviewed study published in January 2017, in Scientific Reports. Led by Dr Michael Antoniou at King’s College London, the Antoniou study found that low doses (thousands of times below those declared “safe” by U.S. and international regulators) of Roundup weedkiller, administered to rats over a two-year period, caused non-alcoholic fatty liver disease (NAFLD). NAFLD, which is now reaching epidemic proportions, can lead to cirrhosis of the liver, a life-threatening condition.

OCA’s news, and the latest revelations about Monsanto’s efforts to bury the truth about Roundup’s true toxicity have Ben & Jerry’s (and parent company Unilever) sweating. As for Monsanto, company officials weren’t too pleased when their internal emails went public. The New York Times reported that one Monsanto scientist wrote this in an internal email in 2001:

“If somebody came to me and said they wanted to test Roundup I know how I would react — with serious concern.”

The email was uncovered in what the Huffington Post reported are more than 75 documents, including intriguing text messages and discussions about payments to scientists, which were posted for public viewing early Tuesday (August 1, 2017) by attorneys suing Monsanto on behalf of people alleging Roundup caused them or their family members to become ill with non-Hodgkin lymphoma, a type of blood cancer.

Monsanto told the New York Times “it was outraged by the documents’ release.

But we are the ones who should be outraged. By Monsanto knowingly selling a toxic product, and covering up that fact by attacking credible independent scientists. By government agencies that allowed, and possibly even colluded in the cover-ups and attacks. And by companies like Ben & Jerry’s that profess great concern for the environment, the climate, and “social responsibility,” while excusing themselves from having to live up to those promises.

Ben & Jerry’s responds

In response to our finding glyphosate in Ben & Jerry’s ice cream, the company told the New York Times it “was working to ensure that all the ingredients in its supply chain come from sources that do not include genetically modified organisms, known as G.M.O.s.”

Rob Michalak, global director of social mission at Ben & Jerry’s, told the Times:

“We’re working to transition away from G.M.O., as far away as we can get. “But then these tests come along, and we need to better understand where the glyphosate they’re finding is coming from. Maybe it’s from something that’s not even in our supply chain, and so we’re missing it.”

Not even in their supply chain? Seriously? Ben & Jerry’s is one of the, if not the biggest buyer of non-organic milk in Vermont. And the cows that make that milk? They’re fed GMO animal feed.

More than 92,000 acres of Vermont farmland is planted in corn grown for animal feed, reports Regeneration Vermont. Ninety-six percent of that corn is GMO—corn grown using massive amounts of chemical fertilizers, and toxic weedkillers like glyphosate, atrazine and metolachlor.

But that’s not something Ben & Jerry’s, the darling brand of the progressive movement, likes to talk about—even though activists have been begging the company for more than two decades to clean up its act, and go organic. And not just because of the glyphosate in its ice cream, though that’s reason enough—but because, as OCA Director Ronnie Cummins recently explained, Ben & Jerry’s support of conventional and GMO dairy is ruining Vermont’s waterways, hurtling dairy farmers into bankruptcy, hurting migrant workers and perpetuating animal abuse.

Ben & Jerry's subsequently posted a formal statement on our glyphosate testing. Sustainable Pulse responded by decontructing that response—read the deconstruction here.

We stand by our test results

Criticisms of the New York Times story on OCA’s test results, and on the testing itself, don’t hold up. Our tests were conducted by Health Research Institute Laboratories, an independent, 501(c)(3) non-profit analytical chemistry laboratory, using the latest methodology. We provide a full explanation of that methodology here.

As for the significance of the amounts of weedkiller detected in Ben & Jerry’s ice cream, as mentioned at the beginning of this post, we point to the latest research that says these amounts are actually higher than doses known to cause serious health issues in rats, based on long-term peer-reviewed studies. You can read more about the relevance of our findings here.

Ben & Jerry’s has been hiding behind its do-gooder image for far too long. We intend to keep the pressure on, until the company commits to a three-year transition to 100% organic, immediately.

Katherine Paul is associate director of the Organic Consumers Association.

40k to 4 Million Views! Boost YOUR YouTube Video Views (Case Study)

Guest blogger Mark Horvath founded and leads Invisible People. Today he shares how to boost your YouTube views from meh to magnificent.  BTW, Mark’s video version of this post features bonus tips not found here! Here’s Mark…

I was thrilled with the performance of Invisible People’s YouTube channel for the last few years. With a focus on homelessness education, an average of 40,000 monthly views was fantastic, or so I thought.

That changed after we joined Patreon a few months back and I started to pay more attention to YouTube. The lightbulb went off when I typed “homeless” into the YouTube search bar. Invisible People undoubtedly has more videos from homeless people than any other content creator. All that came up was prank videos and other awful content that was so far from the truth about homelessness. None of our videos were showing in search with the keyword “homeless.” I knew I had to fix this, and here’s how:

Here’s what I know. For success on YouTube, you need to produce quality content that your audience actually wants to watch. This is above everything else. Then comes your video title and thumbnail – these are extremely important if you want your videos to get noticed. Next step, add a description and the proper tags to help YouTube’s algorithm feed your videos to the right folks.

Thanks to Roberto Blake, I also learned about TubeBuddy, a browser plugin for YouTube channels that I highly recommend. TubeBuddy has more features than I have time to figure out, but it’s suggested and explore tags feature will pay for itself!

Reaching Millions
Inspired and armed with TubeBuddy, I began implementing changes to my existing catalog of 876 YouTube videos. I updated 20 videos every morning while drinking my first cups of coffee. If I had a moment of time throughout the day, I would update more.

It took YouTube’s algorithm a few weeks to catch up to my changes, but the results have been dramatic. From 40,000 views every month to now more than 4 million views every month! And that isn’t even the most amazing part. Our average view duration is 2:41 – almost 3 minutes! That means more than four million people watch at least 3 minutes of our videos EVERY MONTH!

Our channel has generated high views before, but traffic was always just a temporary spike after a media hit. The biggest was on August 22, 2010. YouTube allowed Invisible People to curate the content for their homepage on that day. Approximately 1.6 million people had a positive interaction with homelessness that day, people who may never have rolled down their window at an exit ramp to ask a homeless person their story.

With the changes I implemented, we now reach millions of people every month instead of just once in a while.

Put in the Effort
The irony is the changes that influenced this dramatic growth are techniques I’ve been telling other nonprofits to do for years.

Nonprofits (and I am sure for-profits too) often upload a video and put zero effort into the title, thumbnail, description, and tags. Many will spend thousands of dollars on producing a video yet do little to make sure people find the video online.

In my defense, I always used descriptions and tags. However, my video title was the homeless person’s first name. Our very first website played off “Homelessness has a name,” and there was a flash element that brought attention to the first name. Even the current site uses the first name in the treatment. Although I preach to nonprofits about the importance of titles, Invisible People only had a first name.

Last year I was commissioned to produce videos for a large nonprofit. It was a very challenging project and a lot of work. The videos ended up being powerful testimonies of their work, but no one sees them.

I suggested to them several times the importance of writing an engaging title and description and using tags. I even provided the nonprofit with several versions of custom thumbnails to use. The nonprofit did not use a good title or description nor did they use the thumbnails I created. Each video has around 100 views after being online for almost a year!

The Secrets to YouTube Growth
There is a false belief that videos must be short to keep a viewer’s attention. On the contrary! These days, people will burst their bladder binge-watching video content. If you look at all the successful YouTubers, their content is between 10 and 30 minutes. This is important for two reasons:

1) Nonprofits need to produce content that engages people and guides them through a storyline. Forget about the length; create videos for the story.

2) Watch time: the amount of time a viewer spends on a video has the greatest influence in YouTube’s algorithm deciding whether it’s popular or not.

The secret to YouTube growth is no secret. You just have to put in a little effort. OK, a lot of effort, but it’s worth it!

Invisible People’s focus is education and awareness, so the added growth increases impact. However, online donations have also increased behind the scenes. In June, Invisible People received more funding from private donors than we have in the last five years combined!

A Final Note
In my research to improve, I ran across a few YouTubers who had a dramatic influence on me. Roberto Blake’s channel got me thinking differently about creativity, production, and distribution. Derral Eves’s channel started me thinking about the mechanics behind the YouTube algorithm. Sara Dietschy’s channel gave me the inspiration to start vlogging.

Vlogging has helped to bring people along with me as I travel working to end homelessness. I am still experimenting with a format, but I have come to believe the YouTube and vlogging is always a work in progress. You can see some of my recent vlogs here

Mark Horvath has more than 30 years of leadership and marketing experience and a vast knowledge of homelessness, including lived experience. As an award-winning television and multimedia producer, Mark’s original expertise was in response television. Today, Mark is known for his work in transmedia storytelling, social media, cause marketing and content marketing. Mark is the founder of Invisible People, a unique digital storytelling organization that uses video and social media to change the story of homelessness and gives a voice to those who are too often overlooked. He is an internationally recognized activist and ambassador for the millions of individuals and families who reside in shelters, motels, tents along the streets and under highway bridges across the country.

Categories: Non profits

Tell Ben & Jerry's CEO Jostein Solheim, Aka Scooper Man: 'Roundup-Ready' Ice Cream Is Not 'Natural,' or 'Socially Responsible.' Go Organic!

Organic consumers - Tue, 2017-07-25 15:54
Belong to campaign: Millions Against MonsantoAppetite for a ChangeThe Myth of NaturalDump Dirty Dairy#Resist and #RegenerateCategory: All About Organics, The Myth of Natural, Genetic Engineering, Health IssuesArea: USA

It’s official. Ten of 11 samples of Ben & Jerry’s ice cream tested positive for glyphosate, the active ingredient in Monsanto’s Roundup herbicide.

It’s the latest in a long line of complaints against the ice cream brand that claims its social mission “seeks to meet human needs and eliminate the injustices in our local, national and international communities,” and that its focus is “on children and families, the environment and sustainable agriculture on family farms.”

TAKE ACTION: Tell Ben & Jerry's CEO Jostein Solheim, Aka Scooper Man: 'Roundup-Ready' Ice Cream Is Not 'Natural,' or 'Socially Responsible.' Go Organic!Read more