Liveable cities

Velorution acquire alwaysriding.co.uk to accelerate online growth

velorution - Wed, 2019-01-02 21:17

Following a year of rapid expansion Velorution, London’s leading Electric and Urban cycling retailer is really thrilled to announce the acquisition of Always Riding the global online retailer of stylish and technically advanced cycle clothing, accessories, bags, bikes and cycling lifestyle products.
https://www.alwaysriding.co.uk/

Conrad Lewis Velorution’s managing director ”The Always Riding online business was established in 2008 and has grown an extensive customer base of over 20,000 active customers ,a top notch customer service (a Google Certified Store no less) and unique brand selection for road, trail and urban / city cycling. Velorution shares similar values which makes the acquisition a perfect fit for our business and will accelerate our online growth to reach a larger global audience

alwaysriding.co.uk will continue to run as an independent web business enhanced by the addition of our sales and marketing team and extensive product lineup”.

 

Jonathan Cole Velorution’s Chairman” 2019 is going to be a very important year for Velorution. We are currently crowdfunding on the Seedrs.com platform to enable the opening of two more electric and folding bike stores and grow our online business and we are currently at 74% of our target. The acquisition of AlwaysRiding comes at a perfect time and will supercharge our global online ambitions as we continue to grow the Velorution brand”

Categories: Liveable cities

Colourbolt x Moulton collaboration: Moulton XBlack

velorution - Tue, 2018-12-11 12:33

A few words by Colourbolt: "A collaboration with Moulton, the X-Black is a glorious concoction of their inimitable frame design and our unmistakeable aesthetic.

The X-Black is no normal ColourBolt, but rather a collaboration project with our friends at beloved British builder, Moulton Bicycles. Produced in partnership, using one of their iconic X frames as the basis, but with plenty of our signature hallmarks, this is a model we’re extremely proud of.

Moulton’s iconic X frame was  designed with lightness, stiffness, speed and comfort in mind – perfect for use in an urban life. The angle of the seat tube gives a more relaxed position without heavily compromising efficiency, while the flat bars and higher cockpit encourage riders to sit up and take in the world around them. And then of course there’s the brand’s pioneering suspension system to soften the ride – definitely a first for us.

The frame is painted with our Drenched Black finish, a super-tough industrial powder coat that is designed to withstand virtually anything that can be thrown at a bicycle. Originally conceived as a coating for our winter training bikes, Drenched has a raised, textured effect – which really has to be touched to be appreciated.

The rear of the bike was specially modified for the X-Black with 135mm axle spacing – allowing for the addition of a Chris King single-speed hub. The use of Chris King hubs has been a hallmark of our single-speeds for a while so we were delighted to include one on this build.

The bike rolls on Moulton’s 17” wheels, with Schwalbe Kojak tyres and boasts a black Brooks C15 saddle. The stem is also Moulton’s own design – a unique and tricky-to-perfect wishbone construction built out of stainless steel, and polished to a mirror finish. A Chris King headset adds another premium touch.

The stunning chainring on the X-Black is a Bespoke Chainrings De Luna, with 60 teeth – providing plenty of zip when riding around the city. And of course, there’s a single coloured bolt, the definitive marker of a ColourBolt machine."

The bike can be preordered from our Velorution store.

Read about it in The Guardian here and in an article by Velo City Girl here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories: Liveable cities

Velorution Crowdfunding Launch with Seedrs

velorution - Tue, 2018-12-11 12:15

On Thursday 29th November we launched our crowdfunding campaign with Seedrs and opened up to the public.

Velorution is one of London’s leading electric and urban cycling retailers. We aim to bring the most innovative electric and urban cycling products to our customers, the Velorutionaries.

Since our crowdfunding in 2016, we have opened 3 permanent stores and have already turned over £500k this year from those three stores alone.

Velorution's seasonal concessions and pop-ups in Selfridges and Lululemon drive valuable brand awareness and sales of our urban and electric offering. We plan to expand this program with more exciting brand partners.

Our latest store format, Velorution Electric, has shown strong growth and profitability, as it requires a much smaller retail footprint and delivers a very attractive yield.

The strategy is simple: continue to roll-out the Velorution Electric format stores (with 2 planned for 2019), whilst growing the mixed urban and electric offering through our existing estate and e-commerce channels.

Intended impact

Velorution's goal is to celebrate the wonderful forms of electric and urban cycling, and encourage people to fall in love with riding through cities on beautiful and innovative cycles, designed to the highest specifications and equipped with the most stylish apparel and accessories from around the world.

Over the past 6 years, electric bikes have been a core component of Velorution’s offering.

Expert staff in all of our stores, 7-day-a-week test rides and attractive financing offerings have been key components in switching the daily commute of many Londoners to the e-bike movement.

The growth in this market is set to continue as the UK follows the commuter trends in Europe and, in particular, Germany.

In our view, Velorution is in a prime position to lead and service the growth of the e-bike market and zero-emissions green initiative in the UK over the coming years.

...

Read more here

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Velorution Crowd Funding meeting
29.11.2018
Gretel Ensignia

Categories: Liveable cities