animal's right

Forceful advertising on Eggs / Animal cruelty: the right to know.

BuyBlue.org just mentioned a new egg-vertising scheme, whereby egg shells will be used as a medium for delivering yet more advertising to the consumers:

On Monday, [CBS,] the U.S. broadcast network was to announce plans for placing laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs - 35 million of them in September and October.